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Listing Strategy

656 Harpersville Road, Newport News, VA
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Our Track Record

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Sales Performance
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★Your
★Achievements
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Awards
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Community Involvement
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Notable Achievements
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Your Goals

As your dedicated real estate professional,

I’m here to keep your move on track. Here are a few things I'd love to learn about your goals:
✔What do you want to change about where you live now?
✔What is your ideal timeline or deadline for moving?
✔Are there any hurdles or worries we can help alleviate?
✔Which aspects of the sale are most important to you?
✔What qualities do you value in a real estate agent?
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Home Sale Timeline

Let our experience be your easy guide to a smooth and profitable sales process

Pre-Listing

Schedule an appointment
Meet with agent
Discuss best strategy for selling
Formal listing presentation
Executed sales agreement
Property evaluation
Complete market analysis
Establish sales price

Listed & Active

Marketing campaign started
Matterport taken
Signs installed
Submitted to multiple listing service
Showing times selected
Flyers delivered
Social media campaign launched
E-mail campaigns started

Under Contract

Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Property closes
Refer friends
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Exceptional reviews that reflect a pattern of excellence with my past clients.

Raving Reviews

Our home buying experience with Ariana was Excellent! She always kept a positive attitude throughout our entire home buying process, which in my opinion makes a world of difference during a potentially stressful process. We had a couple challenges during our home buying process and Ariana was a smooth operator the entire time, putting me & my wife at ease which was invaluable. She went above and beyond on several occasions which really made the difference for us. We were buying property from clear across the other side of the nation and Ariana made it feel like she was right there with us the entire time. Thank you a Million Ariana! My Wife & I are very blessed & grateful to have had you as our Realtor!!! If you are even remotely thinking of buying a home, Ariana is the agent you want on your side, she truly cares & is passionate about putting folks into the home of their dreams!
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Ariana helped me purchase on first home! Her and her team have such a great understanding of the area and the VA loan process. There were numerous times when I texted Ariana the hour a home came on the market and she would go see them the same day. I purchased my home sight unseen since I was not in the area yet. She was the first to view the home I purchased and helped me get in an offer the very next day. She was a huge reason I was able to close on this house. She always answered all my questions I had as a first time home buyer. Ariana was so amazing to work with and made this whole process seamless for me!! I would recommend her to anyone in the area looking to buy or sell!!
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Arianna did an outstanding job assisting me and my wife with finding and buying our first home. She understood our needs and was patient with while we looked for the right home for us.
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Working with Ari was an absolutely amazing experience! From beginning to end. Her dedication, patience, knowledge, personal touch and human warmth made finding our perfect home pleasant and stress-free, she took care of everything and the guidance was excellent. He took the time to get to know us and really understand what we were looking for, always worrying about his customers and details. All the questions we had were answered with patience and professionalism. Not only did it help us find a wonderful home, but it made the whole process pleasant and bearable!I can't recommend Ari enough, if you are looking for someone who goes further to help you find the house of your dreams, is bilingual and is willing to do anything for her customers, look no further. Thank you very much for everything Ari, Fam. Ponce
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Working with Ari was an absolutely incredible experience! From start to finish, they were nothing short of amazing. Her dedication, knowledge, and personal touch made finding our perfect home feel seamless and stress-free. They took the time to truly understand what we were looking for, and it’s clear that they genuinely care about their clients. Every question we had was answered with patience and professionalism.Not only did they help us find a wonderful home, but they made the entire process enjoyable! I can’t recommend Ari enough—if you’re looking for someone who will go above and beyond to help you find your dream home, look no further. Thank you so much for everything, Yaye ndiaye
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I was looking to buy my first house and a family friend recommended Ariana. She was very knowledgeable about the process, and explained each step of the house-buying process in detail using easy-to-uneerstand language. When I had to make decisions, she outlined some different options for me and explained the pros and cons of each option. She also recommended several other products (mortgage providers, home inspectors, etc) that were very good, and I could tell that she always had my best interests in mind.
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Ariana did an amazing job helping us find our first house. She got us an amazing house and was able to negotiate for it to be move-in ready with the best deal in under two months. My wife and I absolutely loved working with her and she was always available. She went went above and beyond.
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Arianna did a wonderful job helping us purchase our first home. She was very responsive and very outstanding and making the home process less stressful. She helped us find a location and a house in our budget. I can't wait to make this our home!
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We were impressed by Ariana De La Cruz's negotiation skills. She was professional, friendly, and always answered our questions, no matter how complicated they were... She made all the worries disappear, took control of the situation, and we had offers within weeks!Ariana strategy during the negotiation phase was impressive, as she leveraged her market knowledge to our advantage"The support we received during sell, which can often be a stressful process, was outstanding. Ariana kept us in the loop at every stage of the game, which really put our minds at ease. Thank you.
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We had such a great experience working with Ariana! As first-time homebuyers, we had a lot of questions and were very particular about what we wanted, and she was always patient, responsive, and willing to explain everything to us.One thing we really appreciated was how honest and transparent Ariana was throughout the entire process. She always made sure we had the details we needed to make informed decisions. We never felt pressured to make an offer or move forward with something that wasn’t right for us.We’re so grateful to Ariana for being there for us throughout the entire process and would absolutely recommend her to anyone looking for a realtor who genuinely cares about her clients!
[Read More]

Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Loyalty

This custom presentation that I’ve shared with you is an example of the care and effort I put into each of my best clients. I recognize that real estate transactions are one of the largest financial transactions of your life and it deserves careful consideration and wise planning. In light of this, you should feel strongly that mutual respect and understanding are key components of hiring me to help you accomplish real results starting right away.

Reviewing each other’s roles and responsibilities as we embark on the next steps together is how we can decide if we are ready to move forward together.
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Most Recent Seller Blogs

SELLER
Here's Why Having A Good Driveway Matters When Selling Your Home
If you’re preparing your house to hit the market, we’ve listed down why your driveway plays a crucial...
Read the full article here:
www.shelshometeam.com/blog/why-having-a-good-driveway-matters-when-selling-your-home
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SELLER
A Simple Guide To Choosing The Ideal Paint Color For Your Space
One of the easiest ways to refresh a room is with a coat of paint. Deciding to do a new paint job may...
Read the full article here:
www.shelshometeam.com/blog/simple-guide-to-choosing-the-ideal-paint-color-for-your-space
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SELLER
Easy and Inexpensive Bathroom Updates You Can Make Before Selling Your Home
We’ve compiled these easy and affordable upgrades that can bring style and boost functionality in your...
Read the full article here:
www.shelshometeam.com/blog/easy-and-inexpensive-bathroom-updates-you-can-make-before-selling-your-home
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Marketing Plan

01

Events & Open Houses

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02

Digital / Online Campaigns

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03

Door Knocking, Flyers and Brochures

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04

Partnership and Network

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05

Print Advertising

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Example Ads on Social Media

Below are just a few examples of the targeted advertising on Facebook that your home will benefit from when you hire me as your agent.

Serious About Selling? This Is What Modern Marketing Looks Like.

I don’t just list homes — I hire a professional marketing team to run targeted Facebook ads that put your property in front of the right buyers using advanced audience targeting technology.

  • Custom Facebook ad campaigns created specifically for your home
  • Precision targeting to match likely buyers based on behavior and interests
  • Real-time exposure tracking so you can see exactly how your home is performing online
  • A digital strategy designed to shorten time on market and maximize interest

This is what it looks like when your agent invests in selling your home — not just listing it.

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Ad Marketing Report

Sample data is being displayed
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Discover key insights on how my cutting edge marketing is driving engagement, boosting conversions, and transforming your home’s visibility.

Ongoing Activity

8,300
Views on the ad
65%
Views

Length of Ad

12,742
Expected views on ad

Weekly Snapshot

6,011
Reached 6,011 people

8,300

People who saw this ad

6,011

People who watched the video

326

People who expressed interest

7

Leads

Most Recent Ad Results

8,300 People who saw this ad
The number of times Facebook shared this ad. It provides an overall view of initial visibility among potential customers.
6,011 People who watched the video
Of those reached, 326 viewers watched at least 3 seconds of the video, showing an initial level of engagement and potential interest.
326 People who expressed interest
Consumers who watched the full video, liked it, or interacted in some way. Some of these viewers fully registered as potential new customers.

30 Day Forecast

65% of potential customers

8,300 12,742
Saw the ad Should see the ad
6,011 8,941
Watched the video Should watch the video
326 466
Expressed interest Should express interest
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656 Harpersville Rd

Newport News, VA 23601

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Ariana De La Cruz

ariana@shelshometeam.com
(571) 295-1001
www.shelshometeam.com/virginia-team/ariana-de-la-cruz
3 bed
1 bath
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Best in Class Digital Marketing firm for Real Estate today is hired for ALL of our listings. This means more exposure and buyers FOR YOU!
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For privacy reasons, the specific addresses are not being shown.

Pre-Listing Review

24 Buyers

Out of the 99,900 people reached through my Facebook advertising campaign in this area, 24 potential homebuyers in your area have shown interest in a 3-bed, 1-bath home like yours.

I've surfaced 24 people in my database looking for a home like yours in Newport News!

Name: Tracy Anderson

Phone: (616) 328-3974

Beds: 4 Bath: 3

Price Range: $170K - $260K

Name: Laleh Taylor

Phone: (512) 554-8712

Beds: 3 Bath: 3

Price Range: $170K - $260K

Name: Albert Richardson

Phone: (215) 344-8632

Beds: 3 Bath: 2

Price Range: $170K - $240K

Name: Nolan Brown

Phone: (412) 596-6424

Beds: 3 Bath: 2

Price Range: $180K - $280K

Name: Samantha Gonzalez

Phone: (214) 599-9232

Beds: 3 Bath: 2

Price Range: $180K - $270K

Name: Ariana Sanchez

Phone: (414) 285-1127

Beds: 3 Bath: 2

Price Range: $180K - $250K

Name: Alexis Perez

Phone: (718) 397-5724

Beds: 4 Bath: 3

Price Range: $180K - $210K

Name: Thomas Smith

Phone: (614) 642-5685

Beds: 3 Bath: 2

Price Range: $190K - $220K

Unique Marketing

Our team creates effective, authentic marketing campaigns that keep your brand's voice clear, consistent, and true.
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Time to get a bigger one

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Take a leap!

Custom Videos Production
Targeted Marketing with 1000's views
Detailed Analytics on Marketing Results

Why You Should Work with a Top Local Listing Agent?

204,253

Views on my personal ads on social media
2% increased

10,031

Active home buyers searching on my website
2% increased

441

Active buyers I'm targeting with Facebook ads everyday
2% increased

2

Listings I'm spending $1,000 on to market on Facebook
2% increased

Example of why you need a social media expert!

Within 10 miles of 656 Harpersville Road, Newport News, VA there are 99,900 people
Likely to move soon
First time home buyers
First time home buyers
VS
Their Targeting Strategy
200 people reached after posting to their news feed
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Past Sales in Newport News, VA 23601 - South Newport News

My Recent Sales in the Newport News, VA 23601 - South Newport News area!

461

My sales activity in your desired search area will directly benefit you due to my market knowledge, negotiating prowess, and insights into local activity!
Data valid as of 9/30/2026

Seller Alert

Your Estimated Home Values

656 Harpersville Road, Newport News, VA
$261,200
Data powered by Image
$235K

$287K
Data as of 09/30/2026
$253,819
Data powered by Image
$245K

$262K
Data as of 09/30/2026

No data available for this address.

Either change the address or remove this page from the presentation.

Our property value estimates are generated by an independent automated valuation model and are not affiliated with Shel’s Home Team. While this tool provides a quick estimate, please reach out to us for a comprehensive, professional property valuation.
How Has Your Home's Value Changed?
To ensure an accurate home value, confirm these details are up to date.
Help me understand.
$211K$227K$244K$260K$277KOct 2022Sep 2023Sep 2024Aug 2025Jul 2026
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Market Trends in Newport news, VA 23601

Market data as of:
The Market Action Index (MAI) is a literal temperature gauge that shows whether the market favors buyers or sellers.
An MAI of 30 is typically balanced; over 30 is a seller's market, under 30 is a buyer's market.

Buyer markets

Buyers get better deals and more choices when MAI is low.

Seller markets

Sellers can list for higher prices and quicker sales when MAI is high
Market data as of:

View current market trends

Scan the QR code to see the current Market Trends report
100% FREE, NO OBLIGATION
Sell Your Home For Cash
We’ll buy almost any home, in any condition. Just enter your address and we’ll send you a fair offer within 48 hours.
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Our Cash Offer Options

Instant Payout Cash Offer
Our standard cash offer. Sell your home for instant cash. We’ll provide you with a fair cash offer and pay it out all at once. You choose the close date of your sale.
‘Cash plus’ double payout offer
Receive cash for your home now, then we’ll re=sell your home and pay you a second time when it sells. This pays more than a standard cash offer but takes more time to complete.
Sell now, move later
Sell your home for cash now and keep the option to live in your home for up to 12 months while you find a new place to live. Best for those that need flexibility.
Sell your home fast & stress-free
Avoid costly home repairs
Sell without any home showings
Close within 21 days
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We’ve checked all the boxes
As you can see, I am dedicated to guiding you confidently through every stage of the selling process. My background combines actual real life experience with cutting edge tools to ensure you simply have a high quality and profitable transaction.
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Are you ready?

Let's Begin.
Let’s Plan Your Move
Move Date:
Closed Date:
Grand Opening Date:
Active Date:
Coming Soon Date:
Prepping Date:
What We Need From You
Spare Key
Ensure the water heater is double-strapped
Ensure all smoke detectors are operable
Ensure all carbon monoxide detectors are operable
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Comparison Chart

2%
Listing Fee
2.5%
Listing Fee
3%
Listing Fee
50 Professional Photos: Exterior / Interior
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MLS Listing (1) Market Area
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Syndicated Zillow, Realtor.com, Redfin.com and 100’s of websites
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For Sale Sign and Flyers
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Scrubbing our 275,000 Database of Active buyers for your home
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Open House
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Showingtime App
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Social Media Campaigns. Paid Boosted Campaigns that reach thousands
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Listing Rocket Campaigns
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MLS Listing (2) Market Areas
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Better Homes and Gardens magazine DataBase Post Card Mailing
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Magazine Quality Detailed Look Book
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3D Matterport / Schematic Floor Plan
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MLS Listing (3) Market Areas
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Drone Photography Video
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Staging Consultation
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AI Enhancement and Staging
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Real Estate Expert

Ariana De La Cruz

REALTOR® | 0225270103

ariana@shelshometeam.com | (571) 295-1001

Let's Chat.

I'm sure you have questions and thoughts about the real estate process. I'd love to talk with you about what you've read here and help you along this path.
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www.shelshometeam.com/virginia-team/ariana-de-la-cruz
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Thank you!

In everything we do, we are driven to help others, because behind every transaction there is a vision, a goal, a dream waiting to come to life. In doing so, we bring our expertise, our instincts from years of experience, and our complete dedication to you.

This is only the beginning of an exciting journey to a bright and shining new future. And it's only the beginning of our commitment to servicing your every real estate need. Thank you for the opportunity to help you!
We'll be right there with you, every step of the way.