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Your Listing Strategy

[Seller Name] | [Property Address]
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Meet

Katie Edwards

REALTOR®
(757) 779-8359
katie@shelshometeam.com
Selling your home is personal. I’m Katie Edwards, and I want you to feel heard, informed and comfortable asking questions throughout the process. I begin by listening to what matters most to you: your next move, your timing and the details that make your home special.

As your agent with Shel’s Home Team at REAL Broker, LLC, I bring a personal point of contact backed by our team’s marketing and transaction resources. From preparation and pricing to reviewing offers and coordinating closing, I’ll help you understand your options and the next step.

My approach is straightforward: attentive service, clear communication and a plan built around your goals.
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My Commitment to Your Sale

Service

Personal attention and an agreed plan for updates and next steps.

Knowledge

Team resources for preparation, marketing and transaction coordination.

Integrity

Clear options, honest conversations and decisions guided by your goals.

SHEL’S HOME TEAM

The Team Behind Your Sale


A coordinated team supports your sale through listing preparation, buyer follow-up and contract-to-close details. Our network includes photography, staging, lending, title and inspection professionals.

YOUR COMMUNICATION PLAN
Weekly personal calls and a weekly Total Market Overview keep the conversation grounded in current activity. We request showing feedback and review the responses received.

Together, we agree on priorities, responsibilities and the next decision.
Coastal Virginia & Hampton Roads

Shel’s Home Team | REAL Broker, LLC

LOCAL SERVICE • TEAM SUPPORT

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Your Goals & Timeline

A plan built around your priorities

Prepared for [Seller Name]. Together, we will confirm the priorities that guide your sale.
✔[Seller Goals]
✔Confirm preparation budget, moving plans and any constraints.
✔[Timeline]
✔Balance price, likely net proceeds and certainty of closing.
✔Agree on showing availability and weekly updates.
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YOUR PROPERTY

[Property Address]


[Property Features]

Highlight the home’s condition, layout, improvements and distinctive spaces using verified information.

[Property Photos]

Replace the cover image and add approved property photographs before presenting. Confirm all dimensions, amenities and disclosures.
Property information to verify

[Agent Information]

PERSONALIZE BEFORE PRESENTING

PLAN WITH CONTEXT

Pricing & Proceeds


LOCAL MARKET
[Current Market Data and Date]
Review local inventory, market time and pricing trends.

PRICING STRATEGY
[Comparable Sales]
Compare location, condition, size and features.
[Suggested Price]

SELLER PROCEEDS
[Estimated Proceeds]
Sale price less agreed costs, concessions and loan payoff. Verify taxes, fees and settlement figures.
Planning only

Update sources and assumptions

PLANNING ONLY • NOT AN APPRAISAL

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Home Sale Timeline

From preparation to possession: a coordinated plan with clear milestones.

Pre-Listing

Confirm goals and strategy
Review market and pricing
Review and sign listing agreement
Preparation and photography

Listed & Active

Marketing campaign started
Review showing feedback
Showing times selected
Flyers delivered

Under Contract

Offer accepted
Review deadlines and contingencies
Inspections & disclosures completed
Appraisal completed
Contingencies removed
Final walk-through
Closing and possession
★
Real experiences from Shel’s Home Team clients.

What Team Clients Say

“If I could give Shel's Home Team 10 stars, I would.” Lindsey Edwards, Google review of Shel’s Home Team LLC (excerpt).
“Their support, communication, and dedication to our needs made the process smooth and stress-free.” Scott Eyre, Google review (excerpt).
“I will definitely be referring people that ask or need a realtor to Shels Home.” Christopher Juachon, Google review of Shel’s Home Team LLC.
“Amazing services provided when assisting me through the home selling process.” Joe van, Google review of Shel’s Home Team LLC.

Review has been shortened using AI, click the review to read the full review.

Review has been shortened using AI.

Clear guidance. Consistent follow-through.

Our seller guide describes weekly personal calls, a weekly Total Market Overview and dedicated contract-to-close support. Together, we will agree on the update schedule, review received showing feedback and make informed decisions as the market responds.

Sources: Shel’s Home Team 2026 Updated Sellers Guide; client reviews on the team’s Google business profile.

YOUR MARKETING PLAN

Launch & Follow-Through


PREPARE: Agree on pricing, repairs and timing. Arrange professional photography and a photo-based tour.

LAUNCH: Coordinate MLS entry, property portals, branded materials and ShowingTime access.

CONNECT: Plan Ylopo advertising, social content, referrals and buyer follow-up. Confirm the campaign, budget and schedule for your home.

REPORT: Weekly calls and a Total Market Overview bring together showing feedback and competing listings. Review available campaign reports and agree on next steps.
Your point of contact

[Agent Information]

PREPARE. LAUNCH. FOLLOW THROUGH.

Marketing Plan

01

Open Houses When Appropriate

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02

MLS, Team Website & Major Home Portals

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03

Professional Flyers & Marketing Collateral

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04

Buyer Follow-Up & Referral Network

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05

Photography & Photo-Based Virtual Tour

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Shel’s Home Team Advertising

Examples displayed by Ylopo for Shel’s Home Team. Campaign selection, budget and timing are confirmed for each listing.

A coordinated digital marketing plan

Team ad examples from Ylopo illustrate creative options; campaign performance is not guaranteed.

  • Confirm the listing-specific campaign plan
  • Use accurate photos and property details
  • Review available campaign activity reports
  • Review buyer response and adjust the plan

Source: 2026 team seller guide and Ylopo.

BUYER SEARCH ACTIVITY

Your Buyer Heat Sheet


[Property Address]
[Buyer Heat Map and Report Date]

DATABASE MATCHES
[Matching Buyer Count and Search Criteria]
Matches reflect recorded search activity, not confirmed interest in this listing.

ESTIMATED AUDIENCE
[Audience Estimate and Source Date]
Potential advertising audience is separate from qualified buyers and actual campaign reach.

CAMPAIGN RESULTS
[Reporting Period and Verified Results]
Review impressions, inquiries and showing feedback after launch.
Replace this page with a fresh Ylopo Heatmap Page

[Agent Information]

REFRESH FOR EACH PROPERTY

YOUR SALE, STEP BY STEP

Your Selling Process


PREPARE & STAGE: Declutter, clean and prioritize repairs. Use the team’s staging consultation; confirm scope and costs.

LAUNCH & SHOW: Photograph after preparation. Confirm listing facts, pricing, campaigns and showing access. Request and review feedback.

OFFERS: Compare price, financing, contingencies, concessions, deposits and timing. You choose to accept, counter or decline.

CLOSING: Track deadlines, inspections, appraisal and financing. Review settlement figures, complete the final walk-through and arrange possession.
Coordinated with you

Shel’s Home Team | REAL Broker, LLC

CLEAR DECISIONS • EVERY STEP

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YOUR REAL ESTATE ADVISOR

Katie Edwards

REALTOR® | 0225280002

katie@shelshometeam.com | (757) 779-8359

Your Next Steps

Confirm your goals and timeline. Review preparation and pricing. Agree on the launch plan and weekly updates.
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www.shelshometeam.com/virginia-team/katie-edwards
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Thank you!

Shel’s Home Team | REAL Broker, LLC
Serving Coastal Virginia and Hampton Roads.
123 S. Lynnhaven Road, Suite 202
Virginia Beach, VA 23452
Team: 757-694-3003 | shelshometeam.com
We'll be right there with you, every step of the way.